By Kelly Monaghan
According to Hospitality.net, a recent Harris Poll has good news for travel agents.
It is leisure travel that is getting all the attention this season. Three in five (60%) adults have planned at least one leisure trip through August (down slightly from 65% and 66% in 2009 and 2010, respectively), and 15% plan to travel for leisure more than three times this summer.
This just proves what I’ve been saying for years: Travel is extremely resilient, even in financially difficult times.
But wait. There’s more.
There’s also good news for those home-based travel agents who specialize in cruises.
Global publicity around the sinking of the Costa Concordia cruise ship in Italy earlier this year has had very little impact on American’s likelihood to take another cruise. Among those travelers that have cruised in the past or plan to in the future, two-thirds (65%) shared that they are no more or less likely to cruise again following the accident. In fact, 12% even reported that they are more likely to cruise despite the event in Italy. In total, nearly one-quarter of U.S. adults (23%) plan to take a cruise in the next five years.
Again, this is further confirmation of a something I touched on in an earlier post: People are smart enough to know that an isolated mishap does not mean that cruising is inherently unsafe.
Pollster Allison Powell is quoted as saying, “People need their vacation time and this is a good thing for the travel industry. “