Travel Sales Technique: The Ben Franklin Close

Using the Ben Franklin Close as a travel sales technique by Kelly Monaghan Travel sales techniques abound. Those of us in sales who are old enough to remember when cars had fins are probably old enough to remember the venerable Ben Franklin Close. It’s something of a technical term used by salespeople. But tastes change,…

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Cheap Travel – How To Avoid The Trap

Cheap Travel: Will It Lose You Customers? by Kelly Monaghan “Cheap travel.” The very words draw prospects like moths to a flame, and leave travel agents with a fear of getting burned. My office received a call once from a woman who was thinking about becoming a home-based travel agent. But one thing was bothering…

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Setting Goals For Your Home-Based Travel Agent Business

Setting goals is a big part of building your home-based travel business by Kelly Monaghan Many people think that setting goals means setting your sites on some financial benchmark: an annual income, a new car, a house in that fancy new development. It certainly can mean all of those things, but goals can be activity-based as well and,…

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Boost Sales – Three Simple Steps

Boost Sales With These Three Simple Steps by Kelly Monaghan As I point out more than once in my home study course, success as a home-based travel agent means keeping an eagle eye on the bottom line and always looking for ways to boost sales whenever possible and to sell smarter. Here are three pointers…

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Know Your Clients and Make More Sales

Know your clients, sell more travel by Kelly Monaghan Pity the poor storefront agency doing millions of dollars of business. That may seem like an odd statement, but consider this: The “traditional” travel agency, that relies on perfect strangers walking in off the street to make its living, suffers a very real disadvantage. On the…

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Feel Felt Found – Overcoming Customer Concerns

‘Feel Felt Found’ – help in addressing customer concerns   by Kelly Monaghan One of the most important skills anyone in sales can master is dealing with customer concerns (sometimes referred to as “objections”). I tell you how to do this in my home study course. In fact, I provide a complete mini-course in sales…

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Travel Agent Vacations? How To Take Yours

Travel Agent Vacations by Kelly Monaghan You’ve worked your tail off throughout the late winter and spring planning perfect vacations for your clients. Summer has finally kicked in and the phone is relatively quiet – for the time being. Now it’s time for your vacation. A home-based travel agent may feel confused about the very…

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Have Travel Agents Disappeared? I Say No, No, No.

Have Travel Agents Disappeared? No! No! No! by Kelly Monaghan Have travel agents disappeared? Of course not, but it’s a zombie idea that never seems to die. Now we can add The New York Times to the list of those wondering “Have travel agents disappeared?” I read a review by Barbara Ehrenreich of “Rise of…

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Marketing Travel to Age-Appropriate Groups [Infographic]

Marketing travel to targeted groups boosts sales By Sally Bahner A new study from the Shullman Research Center, which typically reports on spending habits of the affluent, may help agents with marketing travel by matching clients with domestic and international destinations based on their age group. Or at least point them in the right direction when…

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Best Hotel Wi-Fi? Here’s Some Research

Best Hotel Wi-Fi Search May Be Over by Kelly Monaghan If getting the best hotel Wi-Fi is important to your clients (and it probably is for most of them), then you will want to check out a study by the website HotelWifiTest.com. Being able to recommend the best hotel Wi-Fi at a client’s destination will really…

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