Marketing Travel To Boomers (NSFW)

Marketing Travel To Boomers Can Be Sexy by Kelly Monaghan I’m a big believer in marketing travel to boomers. Maybe that’s because I’m a boomer myself. But it’s also because baby boomers are a big . . . no, make that a huge chunk of the traveling public. There are many ways to appeal to…

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I Don’t Want To Sell Cruises

sell cruises

“But I don’t want to sell just cruises” by Kelly Monaghan That was the complaint I received recently from a would-be home-based travel agent. I was confused because nowhere is it written that a home-based travel agent can sell only cruises. (Although many of them do just that!) A few questions cleared up my confusion.…

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More Than Half of All Travel Agents Are Home-Based

by Kelly Monaghan Here’s some great news! According to the Travel Corporation, a conglomerate that owns a slew of travel brands including some major tour operators, today more than half of all travel agents in the U.S. are home-based. That’s pretty darned impressive and it gives me great pleasure. When I first started telling the…

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You Can’t Trust TripAdvisor

TripAdvisor article

TripAdvisor doesn’t even pretend to be trusted anymore. by Kelly Monaghan I simply do not trust TripAdvisor. Maybe you feel the same way. Trouble is, many of your clients do trust TripAdvisor. In fact they may think it is their best source of travel information. I have been thinking for some time that maybe I…

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This is NOT a Travel Agent License

not a travel agent license

by Kelly Monaghan There is some misinformation out there on the Interwebs, posted by someone who should know better, that I’d like to clear up. And while I’m at it, I’d like to do a little ranting. My apologies in advance. Here’s the problem: Several U.S. states have so-called “seller of travel laws.” The misinterpretation…

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Want to quit your job, but think you can’t?

Quit Your Job

by Kelly Monaghan I heard recently from someone who was avidly studying the Home-Based Travel Agent Success Course, but who felt that she was being “held back.” Why? The answer was, “I’ve been in a job that I don’t like for 22 years, but I make $57,000 a year.” It’s hard to quit your job,…

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Consultation Fees for Travel Agents

by Kelly Monaghan Most people (and most travel agents for that matter) think of travel agents as salespeople. They sell something (i.e. they make a booking) and they get paid a commission. That’s true as far as it goes, but travel agents, especially home-based travel agents, can be much more than order takers or salespeople.…

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Shore Excursions and the Home-Based Travel Agent

shore excursions

by Kelly Monaghan Shore excursions are a major cost factor for your cruising customers. They can also be an important contributor to your bottom line when you become a travel agent. But shore excursions are a mixed blessing and require some careful thinking on the part of every home-based travel agent. So I thought I…

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It’s Never Too Late To Follow Your Travel Dream

Never too late to become a travel agent

by Kelly Monaghan I’ve always maintained that age is no barrier to success as a travel agent. In fact, being a home-based travel agent is a great second (or third, or fourth) career for those contemplating retirement. So if you are of <ahem> a certain age and are wondering if becoming a travel agent is…

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The Lure of Luxury Travel

luxury travel in the haven

by Kelly Monaghan Luxury travel is one of my favorite specialties and it’s getting a lot of attention these days. Of course there are many ways to specialize as a home-based travel agent — by destination, by mode of transportation, by activity, by demographics, by psychographics, the list goes on. But luxury travel has a…

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