By Kelly Monaghan
When travel agents recommend hotels to clients they have to approach the challenge from two perspectives. First, which hotels are “good” in a general sense, that is which are well-maintained and well-run and possess the best amenities. Second, which hotel in particular will be a good match for this specific client.
If you think about it for a moment, that’s a pretty tall order. You have to have (or acquire through research) pretty substantial product knowledge. Then you have to know your client’s likes, dislikes, and travel style. That you acquire through good qualifying and ongoing experience. (Qualifying, by the way, is covered in its own chapter in the Home-Based Travel Agent Success Course.)
A recent article in the New York Times offer some insights that most home-based travel agents will find helpful.
Here are some snippets:
A reliable — but free — Internet connection is especially important to business travelers these days. A recent joint survey by Frequent Business Traveler magazine and the online travel site FlyerTalk found that a high Internet charge, inaccessible or inadequate electrical outlets and a slow Internet connection were business travelers’ top three hotel pet peeves. Noise, difficult-to-adjust climate controls and poor water pressure or temperature followed technology complaints on the list.
And I found this interesting:
According to Bjorn Hanson, divisional dean at New York University’s Preston Robert Tisch Center for Hospitality, Tourism and Sports Management, some preferences vary by age. “A baby boomer will pick a tried-and-true brand,” he said. “A millennial staying three nights might try three different hotels.”
Really? Live and learn.