Personalization and the Home-Based Travel Agent

Personalization is the latest “hot trend” in travel by Kelly Monaghan Personalization is hot. So expect to hear this trendy new buzzword a lot in 2016. The basic idea of “personalization” is that if you (and in this context “you” typically means some big corporate travel supplier or mega website) can get a handle on who…

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Marketing Travel to Age-Appropriate Groups [Infographic]

Marketing travel to targeted groups boosts sales By Sally Bahner A new study from the Shullman Research Center, which typically reports on spending habits of the affluent, may help agents with marketing travel by matching clients with domestic and international destinations based on their age group. Or at least point them in the right direction when…

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