Marketing Travel To Boomers (NSFW)

Marketing Travel To Boomers Can Be Sexy by Kelly Monaghan I’m a big believer in marketing travel to boomers. Maybe that’s because I’m a boomer myself. But it’s also because baby boomers are a big . . . no, make that a huge chunk of the traveling public. There are many ways to appeal to…

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Marketing Travel to Age-Appropriate Groups [Infographic]

Marketing travel to targeted groups boosts sales By Sally Bahner A new study from the Shullman Research Center, which typically reports on spending habits of the affluent, may help agents with marketing travel by matching clients with domestic and international destinations based on their age group. Or at least point them in the right direction when…

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The 5 Most Lucrative Baby Boomer Travel Niches

Baby boomer travel is still a “thing.” by Kelly Monaghan Yes, despite all that you’ve been hearing lately about how millennials are the new force in the travel business the baby boomer generation is still very much with us. The baby boomer demographic is usually defined as those born between 1946 and 1964; in other…

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