I invite you to follow me on Google+, which is poised to give Facebook quote a run for its money! I hope to use this new social media platform as a more informal venue in which to share information and discuss trends. So join the conversation. Simply click here.
If you are not currently using Google+ yourself, it’s something you might want to consider.
One of the most important aspects of Google+, in my opinion, revolves around the whole issue of “authorship” on the Internet. I have suffered from rampant plagiarism of my material for years. Some questionable host agencies went so far as to copy my travel industry dictionary and used it as part of their training materials for their their outside reps! Would you want to entrust your share of commissions to a thief?
Google says it hates duplicate content on the web. Yet, despite the best algorithms in the world (or so they like to tell us), Google doesn’t seem to be able to identify which website originated content when cases of duplicate content arise, which happens with amazing frequency. Just for fun, I recently copied a fairly lengthy bit from one of my pages and pasted it into a Google search bar. I got three pages of results! Even worse, my page — the original source of all this pirated content — didn’t show up until the middle of page two!
Authorship promises to solve these kinds of problems.
The idea is that if Google can determine with a high degree of certainty that the content on page A was written by author B, then all sorts of good things will follow. That page and the site it’s on will be more “trusted” by Google.
Here’s how it works.
If you have your own site, create a Google Plus profile and then link it to your site. Have your byline link to your Google+ page. In the About Us page of your site (something every site should have) do the same. If you use WordPress, you will be able to select the author of every page on your site.
If you’ve noticed little thumbnails of smiling faces popping up next to your search results, you’ve seen authorship at work.
Of course, time alone will tell how successful authorship will be in helping Google detect and weed out the plagiarists on the ‘Net, but it certainly couldn’t hurt.
If you are using Google+, let us know how it’s helping your business in the comments below. And if you don’t seem to be seeing any results, let us know that, too!
Some other posts on Social Media you might find interesting: