Most people have just one Twitter account. And for most people that could be quite enough.
The problem is, as your list of contacts grows your “Timeline” gets crowded with tweets and it is very possible that you might miss tweets from clients that you should be responding to.
So I would like to suggest that, as a home-based travel agent, you consider having two Twitter accounts. For lack of better terminology we might call them “Incoming” and “Outgoing.”
Recently, I took a weekend trip to visit family. Before I boarded the plane, the Transportation Security Administration (TSA) treated me to both a trip through the “porno scanner” and an “enhanced pat-down.”
Welcome to the post-bin-Laden era of airline travel.
Here’s a question I received from Thelma:
I want to be an event planner, which will include group trips to football games, plays and other places. Will this course tell me how to obtain tickets to these events?
Thelma, there are literally tens of thousands of “travel products” and sports tickets. play tickets, and so forth are among them, along with more commonly thought of things like rental cars, hotels, and cruise tickets. Because there are so many it would be impossible to list all sources for all products in the course.
But these are easy things to source. When you have completed the course, you will have the know-how you need to get a line on virtually any travel product you can think of. The Travel Agent’s Complete Desk Reference contains listings of hundreds of suppliers including those for event tickets. You can find more about it here. If you invest in the Home-Based Travel Agent Success Course you will be able to get it at a substantial discount.
However, the most important thing to learn is how the business really works. Once you have that understanding you will be able to apply it to any business model you want.
By the way, you are way ahead of the game. You have settled on a specialty that (I’m assuming) excites you and that you have a passion for. Your particular specialty of choice has a lot of intriguing possibilities. You can arrange short-range trips — to nearby cities to see big games or theatrical events — or long-range trips for things like the Super Bowl. There are tour operators out there that are easy to locate and that can help you with all the “messy” details so you can focus your attention on where the money is — marketing!
Good luck!
In the selling skills module of the Home-Based Travel Agent Success Course, I spend a good bit of time discussing how to establish value as a way to overcome concerns about price. In the How To Book Cruises chapter, I discuss how price comparisons can be used to build a compelling case for cruise value.
An excellent brochure directed at travel agents, which I received recently from Regent Seven Seas, underlines the importance and power of both these points.
Regent of course is a luxury line with a well-deserved reputation in that niche. The downside of that reputation is that travel agents often fail to even consider Regent when making recommendations to clients they think might not quite be in the luxury range in terms of their cruise budget. For their part, clients can take one look at Regent’s prices and gasp.
Obviously I can’t know what’s in the minds of Regent’s marketing people, but I suspect this brochure is an attempt to combat that kind of thinking.
Are you on Twitter?
If you’re not, don’t freak out. I don’t believe that every travel agent has to be tweeting like crazy. Twitter is not for everyone and I think it kinda depends on your business model and specialty whether Twitter makes sense for you.
But let’s say you are on Twitter. What should you tweet about? (more…)
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